Good work and poor pictures are the most common obstacle in the trades. This category covers how a trade website may look without becoming interchangeable: colour and typography that suit the trade, shots that work with a phone, before-and-after that deserves the name. Alongside them the mistakes seen again and again on trade websites — and what they cost the business.
On this page you will find all posts on the topic “Design and images”. The newest posts are at the top.
Below each title there is a short text about it. Click on a post. Then you can read the whole text.
Above the list you also see the other topics. At the bottom, a link takes you back to all posts.
A before-and-after pair only convinces when both shots share one standpoint and the caption names the object, the scope of work and the number of days on site.
How long a video on a trade website may run, why it starts silently, and what a still image, captions and load time have to do with it in daily practice.
Twelve mistakes that cost trade websites enquiries: from the gallery without captions to the form that never confirms, with a self-check in ten minutes.
How skilled trade businesses take usable job photographs with a phone: light, tidying, landscape and portrait, before-and-after, consent and number plates.
Header, services, service area, examples of work, the business, enquiry: the plan for a trade homepage, floor by floor, with lengths and common mistakes.