Web Design for Joineries Where the Picture Decides
Fitted furniture, kitchens, interior fit-out and restoration are not awarded over the phone. They are compared in the evening at the kitchen table, in front of photographs. We build websites for exactly those weeks: your own project photos, clear detail on materials and process, and a form that turns interest into a usable enquiry.
In short and in plain language
This page is for joineries. We build websites for joiners.
Customers often plan a cupboard or a kitchen for a long time. They look at lots of photos and compare.
So your site shows photos of your own work. Under each project you list the wood, the size and the build time.
We come to your workshop to take the photos. This is part of the price. A form asks about the size, the wood and the place.
You pay a fixed price. Write to us or give us a call.
Key figures
94 %
of trade businesses have their own website (Bitkom)
89 %
of firms: customers increasingly expect individual offers (Bitkom)
72 %
see online customer reviews as a major chance to win new work (Bitkom)
74 %
of firms: customers have become more critical (Bitkom)
Prices · net plus VAT
- Website at a fixed price from 1,490 euros net, project pages and material panel included
- Relaunch of an existing website from 2,900 euros net
- Website care from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term
- Hosting in Germany from 15 euros per month, cancelable with one month's notice to the end of the month, no minimum term
A website for a joinery starts from 1,490 euros net. That covers structure and design, the home page, service pages for your specialisms, the project pages with their material panel, a contact page with an enquiry form and the reworking of your photographs. If an existing site is to be replaced and moved at the same time, the relaunch starts from 2,900 euros net. Photography in the workshop and on site carries no separate price, it is part of the project price. The amount is fixed before the first line is written.
Prices as of September 2026.
With a joinery the decision is rarely made in the first conversation. It is made over weeks, when two people look at the same photographs for the fourth evening running and wonder whether the oak suits the floor and whether the wardrobe really fits cleanly under the sloping ceiling. Fitted furniture costs more than a repair, it stays in place for twenty years and cannot be exchanged. So people collect, compare and hesitate for a long time before opening a form. A joinery website has to survive those weeks: it is a basis for comparison, a material sample and a piece of evidence all at once — and it is almost always looked at on a phone, not on a desktop.
How a project page is built
| Detail | Example |
|---|---|
| Timber | oak, oiled |
| Front | veneered, flush fitted |
| Hardware | soft-close runners |
| Size | 4.20 m wide, sloping ceiling |
| Build time | 7 weeks from survey |
The essentials for joineries
- The work needs explaining and it is expensive. A site that only lists services loses against any site that shows finished work.
- A project needs six to ten photographs of its own, including two close-ups of edge, joint or handle. That is where quality is recognised.
- The same five details sit below every project: timber, finish, hardware, size and build time. Comparability beats advertising copy.
- The process from survey to fitting belongs on the page, stated as ranges rather than as commitments.
- The enquiry form asks for room size, preferred timber and location. Without those fields, enquiries arrive that cannot be costed.
Which enquiries reach a joinery
There are essentially five kinds of enquiry and they have little in common. The fitted wardrobe for a sloping ceiling comes from a private client who has been collecting ideas for weeks and wants a firm price. The kitchen comes from the same client, only with twice the budget and the worry of choosing appliances and worktops badly. Interior fit-out for a building comes through an architect or a site manager looking for comparable projects, a defined scope and a named contact. Doors and frames are often the tail end of a renovation, with time pressure and little room to move. And the restoration of an old piece comes from someone the furniture means something to, who mainly wants to know whether you do that sort of work at all. Five concerns, five expectations — a website that throws them all together answers none of them.
The order on the page therefore follows not the shape of the business but the question of who enquires most often. A workshop that spends eighty per cent of its time on fitted furniture and kitchens puts those projects first and keeps contract work and restoration as separate sub-pages. A workshop that mainly works for planners turns that around. The building blocks available are set out under Services; how this differs from other trades is shown in the Sectors overview.
What actually does the work on a joinery website
Project pages, not a gallery
A wall of pictures without text says nothing. Every project gets its own page: starting point, task, material, dimensions, build time and six to ten photographs. That is the page people compare in the evening.
A material panel under each project
Timber, finish, hardware, size and build time — the same five details in the same place every time. Anyone who can compare does not have to call in order to compare.
A process measured in weeks
Survey, design, samples, making, fitting. Given as a range, not as a commitment. The long lead time only unsettles people while nobody explains it.
Being found locally
People search for fitted wardrobes, kitchens and interior fit-out together with a place name. That calls for separate pages per specialism and a well-kept business profile, more on that under SEO for tradespeople.
A form with measurement fields
Room size or sketch, preferred timber, location, time frame. Four more fields, and “I would like a quote” becomes an enquiry that can be costed.
Readable on a phone
The photographs are looked at on the sofa. Body text around 19 pixels, large images without waiting, a call area to tap — checked on an older handset, not only on a new one.
From quiet comparing to an enquiry
Three stages, three tasks
Collecting, comparing, enquiring
In the first week people only look: photographs of fitted work, fronts, handles. In the second and third week comparison begins, and that needs details built the same way everywhere. Only then does anyone ask. Serve only the last stage — a big form, little content — and the enquiries arrive without dimensions, without a location and without any sense of price. Serve all three and you get fewer enquiries, but ones that turn into work. How the photographs are taken and prepared is described under Photos for trade websites.
- Collecting: project photos, large and quick to load
- Comparing: the same five details under every piece
- Enquiring: a form with room size and location
- No price promised, but a range stated
Photographs from your own workshop
No stock photograph shows your joint, your edge and your handle. In a trade where quality is recognised in exactly those places, a bought image is worse than none: it looks interchangeable, and anyone reading carefully soon notices that the furniture came out of somebody else's workshop. That is why every project includes photography on site. Half a day is usually enough for two finished installations and a round through the workshop: overall view, two close-ups, one shot in the lived-in room, one at the machine. All the shots are then reworked to a common standard so the site does not look like a folder of phone snaps from seven different years. That photography carries no separate price, it is part of the project price. How finished pages look with it is shown in the design examples.
What the customer wants to know first
| Type of enquiry | What is decided beforehand | What the page has to show for it |
|---|---|---|
| Fitted wardrobe | Whether size, slope and timber are feasible | Project with dimensions, close-up of the front, build time as a range |
| Kitchen | Whether planning, appliances and worktop come from one source | Scope of planning, handling of appliances, photos of installed kitchens |
| Interior fit-out for a building | Whether the workshop can carry the size and the schedule | Comparable projects, defined scope, named contact |
| Doors and frames | Whether it can be done quickly and matches the existing fabric | Examples in older buildings, detail on frames and hardware, availability |
| Restoration | Whether such work is done at all | Before and after photos of your own work, handling of veneer and polish |
| Repairs and remedial work | Whether the journey is worth it | Service area, minimum scope, an honest no for very small jobs |
The longest lead time in the trades
The process your customers see
From survey to handover
Why the process belongs on the page
Many enquiries fail not on price but on uncertainty about what happens in between. When does somebody come to measure up, how long does the making take, how many days is the flat open, who clears up. Answering those points on the page removes the hurdle — and cuts down the questions by phone. The form matters: ranges rather than dates, “usually six to eight weeks from the survey” rather than a date nobody can hold if the veneer is not delivered.
- Survey on site with photos and a sketch
- Design, samples to hold in the hand, approval
- Making in the workshop, progress shots on request
- Fitting in a day, then cleaning and handover
Three ways to make a joinery visible
What the alternatives deliver
The same joinery, three kinds of web presence — and what that means for the enquiries.
Template with stock imagery
- Not included: Furniture from other people's workshops
- Not included: No dimensions, no material detail
- Not included: Enquiries without anything usable in them
- Included: Ready within a few days
A gallery and nothing else
- Not included: Pictures without captions, no comparison possible
- Not included: Timber and build time are missing
- Not included: Hardly ever found, because the text is missing
- Included: Shows genuine work from the business
Project pages with a material panel
- Included: Your own photos from workshop and site
- Included: Five fixed details under every project
- Included: A process given as ranges, not commitments
- Included: A form asking for room size, timber and location
- Included: A fixed price before the work begins
Typical starting points in joineries
Example, not a client project. No particular outcome is assured.
How the website comes about
Conversation and stocktake
An hour on the phone or in the workshop: which specialisms carry the turnover, which enquiries should increase, which should decrease. After that the scope is set and with it the fixed price from 1,490 euros net.
Choosing the projects
Together we pick eight to twelve pieces of work that genuinely represent the business: a wardrobe under a slope, a kitchen, a contract job, a restoration. For each one we note material, size and build time.
Photography on site
Half a day in the workshop and at finished installations. All the shots are then reworked to a common standard, cropped and reduced for the phone without losing the detail.
Text, structure and form
You supply the craft knowledge, we write. Structure, material panel, process and the enquiry form with its measurement fields are developed together rather than one after another. You see every interim state.
Launch and ongoing care
Migration, redirects, business profile, approval. After that, if you wish, ongoing care from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term — so that new projects keep being added.
An hour on the phone or in the workshop: which specialisms carry the turnover, which enquiries should increase, which should decrease. After that the scope is set and with it the fixed price from 1,490 euros net.
Together we pick eight to twelve pieces of work that genuinely represent the business: a wardrobe under a slope, a kitchen, a contract job, a restoration. For each one we note material, size and build time.
Half a day in the workshop and at finished installations. All the shots are then reworked to a common standard, cropped and reduced for the phone without losing the detail.
You supply the craft knowledge, we write. Structure, material panel, process and the enquiry form with its measurement fields are developed together rather than one after another. You see every interim state.
Migration, redirects, business profile, approval. After that, if you wish, ongoing care from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term — so that new projects keep being added.
What we need from you before the start
- Eight to twelve finished pieces of work you may show — in private homes, gladly without the address
- For each one the timber, finish, hardware, approximate size and the actual build time
- Your specialisms in the order in which you want the work to come in
- Service area and minimum scope, so the site filters out unsuitable enquiries from the start
- Access to domain and hosting if a site already exists — more on that under website relaunch
- One contact in the business who can answer questions and sign things off
What it costs
Related trades
Many joineries do more than furniture. Where timber construction, roof trusses or upward extensions come into it, the page for carpentry firms fits the focus better. Anyone offering interior fit-out together with surface work will find the relevant thinking on photo sequences under painters and decorators, and for bathroom fit-out it is worth looking at tiling contractors. Businesses with several specialisms do not get one combined page but a separate sub-page per specialism, each with its own form.