Web design for electricians: a website that brings the right enquiry
Emergency call-outs, safety inspections, wall boxes and solar are four different jobs with four different customers. We build each of them a page of its own, with a form that asks for the details you need to quote anyway.
In short and in plain language
This page is for electrical firms. We build websites for electricians.
An electrician gets very different enquiries. Some are about faults and safety checks. Others are about wall boxes for cars and solar systems.
Each field of work gets its own page. Each page has its own form. So enquiries come in with the details you need.
When there is a fault, it has to be quick. So the phone number is right at the top. Customers can tap it on their phone.
You pay a fixed price. The first call is free. Write to us or give us a call.
Key figures
85 percent
of trade firms see a clear customer demand for constant availability (Bitkom)
89 percent
report that customers increasingly expect individual offers (Bitkom)
72 percent
see online reviews as a way to win work (Bitkom)
94 percent
of German trade businesses run their own website (Bitkom)
Prices · net, plus VAT
- Website at a fixed price from 1,490 euros net, agreed before the start
- Relaunch of an existing website from 2,900 euros net
- Website support with updates, backups and availability from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term
- Hosting in Germany from 15 euros per month, cancelable with one month's notice to the end of the month, no minimum term
The fixed price from 1,490 euros net covers the complete website: home page, a separate page for each field of work, references, contact, and the forms with the mandatory details for wall boxes, solar systems and inspections. Rebuilding and migrating an existing website starts at 2,900 euros net. On-site photography carries no separate price, it is part of the project price.
Prices as of September 2026.
Six very different enquiries reach an electrical contractor through the same phone number: the Friday evening outage in a family home, the recurring inspection at a commercial site, the wall box in a double garage, the solar system with battery storage, the first fix in a shell building and the office network. These cases have almost nothing in common: not the urgency, not the lead time, not the details you need in order to quote. A website that handles all of them on a single services page pushes the sorting work onto the phone. A website that gives each case its own page and its own form takes that work off your hands.
How an enquiry travels through the website
Six fields of work, six different enquiries
A customer standing in a half-dark house in the evening reads nothing. He looks for a number and taps it. A customer considering a solar system with storage reads for weeks, collects two or three quotes and compares them side by side. In between sit the property manager with an inspection falling due, the client in a shell building who has to decide on bus technology, and the company that needs cabling in a new hall. For the layout of a website this is the single most important distinction: emergencies, mandatory appointments and investment decisions need different pages, different lengths and a different opening line.
An electrical contractor's website rarely loses enquiries because it looks dated. It loses them because visitors cannot tell within thirty seconds whether their case is handled at all. If the services page merely lists „installation, solar, smart home" one below the other, they have to call to find out whether you retrofit storage or only build complete systems, whether you work in existing buildings or only in new builds, whether you touch their brand of equipment at all. Those calls cost time and often end without a job. One sentence per field of work that states the boundary saves both sides the detour. How this looks for other trades is shown in the sector overview.
Emergency call-out service
Its own page, the number at the very top as a tap-to-call area, next to it the hours when someone actually answers. Plus a short paragraph on what customers can check themselves and which details you need on the call.
Inspections and recurring testing
For landlords, property managers and commercial clients this is the page with the longest lead time. It explains scope, interval and documentation, and asks for appliance counts, locations and the next due date directly in the form.
Charging points and wall boxes
The most common follow-up question is not about the box but about the route to it: distribution board, cable run, protection, registration with the grid operator. Ask for that in the form and you receive enquiries you can actually cost.
Solar with battery storage
The page with the longest reading time. It shows what you do yourself and what you do not, explains the order of events from site visit to commissioning, and names the documents customers should have ready.
Smart home and building technology
Here the client decides early, often in the shell building and under time pressure. The page separates retrofitting in existing buildings from bus installation in new builds, so nobody calls with the wrong expectation.
Network and data cabling
The commercial side of the business that is missing from many trade websites. Cabling, patch panels, measurement records and handover to the IT department belong in paragraphs of their own, otherwise the buyer keeps looking.
What customers decide before they call
Between the first click and the phone call sit two decisions that are made on the website. First: is this a firm that handles my case — or a firm that does something with electricity. Second: how urgent is this for me, and is it worth waiting for an appointment. Both decisions can be influenced with content, not with visual design alone.
Two points where electrical enquiries fall apart
Keep urgency and lead time apart
A fault call and a solar enquiry must not travel the same route. The site places every field of work visibly: whatever has to happen today sits at the top with a number. Whatever has weeks of lead time gets text, photos and a longer form. Visitors see within seconds which column they are in.
- Emergency number as a real call area above the fold, not as an image
- Hours when someone actually answers, instead of „around the clock"
- Long lead-time topics with photos, process and a list of documents
- Every page ends with the route that suits its own case
Show the long road of a solar enquiry
Between the first question and commissioning, systems with battery storage regularly take several weeks: site visit, quote, registration with the grid operator, installation. Showing that sequence on the page reduces status enquiries and creates far more understanding for the date you propose.
- Four steps instead of a price list without context
- A document list customers gather before the site visit
- System, storage and charging point preparation kept separate
- Registration with the grid operator named as a step of its own
The emergency service needs separate treatment
The fault call is the only enquiry where the website is read in seconds — usually on a phone, usually in the dark, often one-handed. It tolerates neither long text nor forms. It needs a number to tap, an honest statement of availability and one sentence saying what the service is for and what it is not. Promises about arrival times are explicitly not part of it: whatever you promise applies, and it applies in a winter storm as well. Say instead when the line is staffed and how quickly you normally call back.
- Phone number as a real tap-to-call area, not as an image in the header
- Availability in plain words: weekdays, weekends and public holidays stated separately
- One sentence drawing the line between a fault and a regular appointment
- Short notes on what customers can check themselves before calling
- Service area with place names, so nobody calls from eighty kilometres away
- A second route for everything that is not burning: a form with a callback request
How your website comes about
A conversation about your order book
One hour on the phone or at your premises: which fields of work carry the turnover, which should grow, which enquiries you deliberately no longer want. The page plan comes out of that, not out of a template.
Photos from your own business
Half a day of photography: distribution board, test equipment in use, vehicle, team. No stock library, no other firm's installations. On-site photography carries no separate price, it is part of the project price. More under photos for the website.
Structure and copy per field of work
We write the pages from your input and present them as a draft. You correct the technical detail, we take care of clarity, structure and the questions in the forms.
Technology, findability and profile
Loading time, usability on a phone, imprint and privacy policy, plus the link to your business profile and the places in your service area.
Handover and ongoing support
You receive the access details, the website belongs to your business after full payment. On request we take over updates, backups and availability from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term — see maintenance and support.
One hour on the phone or at your premises: which fields of work carry the turnover, which should grow, which enquiries you deliberately no longer want. The page plan comes out of that, not out of a template.
Half a day of photography: distribution board, test equipment in use, vehicle, team. No stock library, no other firm's installations. On-site photography carries no separate price, it is part of the project price. More under photos for the website.
We write the pages from your input and present them as a draft. You correct the technical detail, we take care of clarity, structure and the questions in the forms.
Loading time, usability on a phone, imprint and privacy policy, plus the link to your business profile and the places in your service area.
You receive the access details, the website belongs to your business after full payment. On request we take over updates, backups and availability from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term — see maintenance and support.
Private and commercial customers read differently
Roughly half the work comes from private households, the other half from businesses, public bodies and industry. Both groups search differently, read differently and decide differently. A website serving only one of them gives away the other half. The split does not require two websites: naming the entry pages properly and hitting each group's language in the text is enough. Which split suits your business is something we settle in the initial call.
| Aspect | Private household | Business and public sector |
|---|---|---|
| Trigger for the enquiry | Fault, refurbishment, new charging infrastructure | Deadlines, inspection records, work during operations |
| Device at first contact | usually a phone, in the evening | usually a computer, during office hours |
| What convinces | Photos of your own work, clear scope, availability | Types of reference, scope of testing, records, named contact |
| Route to the order | Phone call or a short form | Quote, follow-up questions, often several people involved |
| What the page must deliver | Local relevance and a tangible first step | Scope, process and documents that can be passed on |
Three routes to a new website
Electrical contractors usually face the same choice. The differences lie less in the price than in the time it consumes inside the business.
Fixed-price website with us
- Included: A fixed amount from 1,490 euros net, known before the start
- Included: A page per field of work with a matching form
- Included: Photography at your premises with no separate price, included in the project price
- Not included: Requires two or three appointments from you and a technical review of the copy
Assemble a site builder yourself
- Included: Cheap to start and editable at any time
- Not included: Structuring the fields of work and the form logic remains your job
- Not included: The first thing to be dropped when the order book is full
A website built by an acquaintance
- Included: Quick to start and often sufficient in the first year
- Not included: Responsibility for outages or a migration is rarely settled
- Not included: Access details and domain often do not sit inside the business
Typical starting points in electrical firms
Example, not a client project. No particular outcome is assured.
What it costs
Anyone recruiting needs a page for it, not a line in the footer: 75 percent (Bitkom) of trade firms see the shortage of skilled workers as a central problem, 80 percent (Bitkom) use digital channels to address young talent directly. For electrical firms this is particularly tangible, because applicants want to see which technology they will work with — bus installation, solar and measurement work attract different people than pure site installation. What such a page looks like is described under recruiting staff. If you work closely with other trades, the pages for plumbing and heating, metalwork and roofing are worth a look.