Web agency for trade businesses in Göttingen

The building stock decides what work comes in. Between the town centre, the eastern districts and the older parts of Weende, Geismar and Grone, existing buildings dominate — and that means consideration: for grown floor plans, for conditions on facades and windows. A firm that has replaced a bathroom in an occupied multi-party house without leaving anyone without water for three weeks can do something that appears on no list of services. Most websites say nothing about it. They say “bathroom, heating, plumbing” with a bought photo underneath. We turn that around: every trade gets its own page, and every page carries photos from properties you actually worked in. What that looks like per trade is shown for plumbing and heating firms, electrical contractors and painting firms.

The second difference is the client. Where so much housing is rented out, hardly anyone decides alone. A manager collects quotes, an owners' association votes in its meeting, and weeks pass between the first enquiry and the order. Your site is therefore not skimmed, it is examined — by someone who later has to defend the proposal in front of the owners. That person looks for evidence: how large is the firm, does it work in multi-party buildings, who is the named contact, are there photos of comparable properties. 89 per cent (Bitkom) of trade businesses report that customers increasingly expect tailored offers; with property managers that is simply the norm, because every building has its own history. A site without those answers drops out of the shortlist before a call is ever made.

Then there is the rhythm of the city. With the university and the university hospital, many people move flats every year, and every move creates small repairs: painting, patching tiles, checking a boiler, adding sockets. This work comes at short notice, is bundled by property managers, and goes to firms that are easy to find and easy to reach. 88 per cent (Bitkom) of trade businesses are listed in online directories, 94 per cent (Bitkom) have their own website. The difference comes afterwards: whether the searcher lands on a page that addresses their concern, whether the phone number can be tapped on a mobile, and whether the business profile states the same details as the website. How we handle that across our whole service area is explained there.