Websites for eight trades in the skilled crafts
Electrical, plumbing and heating, roofing, painting, joinery, carpentry, tiling and metalwork. Eight trades, eight kinds of enquiry and eight different websites. This overview shows what matters for each speciality and leads to the right page.
In short and in plain language
This page shows the trades we build websites for. They include electrical, plumbing and heating, roofing and painting. They also include joinery, carpentry, tiling and metalwork.
Each trade gets its own page. It has photos that fit the trade. It also has its own form for enquiries.
Some customers are in a hurry. They want a phone number fast. Others plan for a long time and look at lots of photos. So one page does not fit all of them.
You pay a fixed price. You know the price before we start. The first call is free. Write to us or give us a call.
Key figures
8
trades with their own page
4
layout drafts to click through
94 %
of German trade firms run their own website (Bitkom)
DE
websites hosted in Germany
Fixed price, net plus VAT
- The price is fixed before the project starts, no open-ended hourly billing
- Every trade you want to grow gets its own page with its own enquiry form
- The on-site photo session has no separate price, it is part of the project price
- One contact for technology, copy and images, by phone on 05123 9579000
A website at a fixed price starts at 1,490 euros net. That covers structure and design, the copy, the pages for your trades, the enquiry form, setup on your domain and the photo session on site. Rebuilding an existing website starts at 2,900 euros net, because content has to be reviewed, carried over and old addresses redirected. Recurring costs only arise if you want them: website support with updates, backups and availability from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term. Hosting in Germany from 15 euros per month, cancelable with one month's notice to the end of the month, no minimum term. If you want work on visibility as well: local visibility including the business profile from 290 euros per month and SEO support from 490 euros per month, both cancelable with one month's notice to the end of the month, no minimum term.
Prices as of September 2026.
A website for an electrical contractor has to do something entirely different from a website for a joinery. With the electrician, someone is standing in a dark hallway holding a phone and needs a number within seconds, plus the answer to whether you even drive out to their town. With the joinery, a couple has been sitting at the kitchen table for three weeks collecting pictures of fitted wardrobes and comparing materials before anyone picks up the phone. Address both with the same page and you reach neither properly. This overview sorts the eight trades we build websites for by a single question: who actually decides here, and what does that person need to find first. Each trade gets its own page with the content, images and form fields that are genuinely needed there.
Four decision situations, eight trades
Why an electrical firm needs a different website from a carpentry
The difference is not a matter of taste but of urgency and of who sits on the other side. With electrical work and with plumbing and heating, the situation decides: it is urgent, and the job goes to whoever is quickly reachable and says without detours where they travel to. With roofing and metalwork, the second caller often comes from a property management company or from a business whose production has stopped; here the service area, qualifications and a named contact are what count. With painting and tiling, the eye decides instead, and it does so over weeks, which is why without your own photos of finished work every description stays interchangeable. With joinery and carpentry the lead time is longest, planners or developers are often involved, and comparable projects weigh more than any advertising line. From these patterns follow the structure, the imagery, the form fields and even the question of how far up the phone number belongs. The building blocks behind all this are described under Services.
The eight trades and their pages
Pick an area to see what matters there. Every trade has its own page with a matching structure, matching images and matching form fields.
Electrical contractors
Fault call-outs, consumer units, charging points, mandatory inspections: very different occasions, but nearly always urgent. The page keeps emergencies and planned work cleanly apart. Details under web design for electrical contractors.
Plumbing and heating
A burst pipe today, a boiler replacement in summer, a bathroom in six months: three time horizons on one page. The form asks for the type and age of the system. Details under web design for plumbing and heating.
Roofing contractors
Storm damage, roof renovation, flat roofs on commercial buildings. Availability and service area come first, followed by photos of finished roofs and details of access. Details under web design for roofing contractors.
Painters and decorators
Interior painting, facades, insulation, floor coatings. Here the photo series decides, supported by details on surfaces, substrate and time windows. Details under web design for painters and decorators.
Joineries
Fitted wardrobes, kitchens, interior fit-out in commercial buildings. Long decision paths, a lot of comparison, a high share of images. Materials and example projects carry the page. Details under web design for joineries.
Carpentry firms
Roof structures, storey extensions, carports, timber frame construction. Developers and planners look for comparable projects, spans and a contact with a name. Details under web design for carpentry firms.
Tiling contractors
Bathrooms, floors, large formats, balconies. What is wanted are square metres, formats and photos of finished bathrooms rather than general descriptions. Details under web design for tiling contractors.
Metalwork firms
Railings, gates, stairs, canopies, repairs during ongoing operations. Two audiences on one page, private and commercial, each with its own entry point. Details under web design for metalwork firms.
How the trades differ in the way enquiries arrive
| Trade | Who decides | What counts first on the page |
|---|---|---|
| Electrical contractors | Private owners, property managers, businesses | Phone number, service area, emergencies kept apart from planned work |
| Plumbing and heating | Owners, often under time pressure | Availability, type of system, year built, scheduling |
| Roofing contractors | Owners, property managers, commercial clients | Service area, qualifications, photos of finished roofs |
| Painters and decorators | Private clients, usually comparing offers | Photo series, surfaces, substrate, time windows |
| Joineries | Private clients with a long lead time | Materials, example projects, sequence up to installation |
| Carpentry firms | Developers, planners, architects | Comparable projects, scope of work, named contact |
| Tiling contractors | Owners, developers, property developers | Square metres, formats, photos of finished bathrooms |
| Metalwork firms | Private and commercial clients mixed | Dimensions, material, installation site, repair or new build |
One page per trade instead of a catch-all page
Most firms cover several trades
Hardly any firm does only one of these eight things. The mix is typical: electrical installation on new builds plus a fault call-out service; roofing in summer and plumbing metalwork all year; a joinery making kitchens for private clients and fit-out for commercial ones. That is not an argument against this split, it is exactly the reason for it. Instead of a catch-all page where everything is equally loud, each trade gets its own page with its own tone, its own images and its own form. The home page bundles and routes, so the property manager lands on roofing and the couple on fitted wardrobes, without having to work through content meant for someone else. Which trades belong at the front depends on what you want more of, not on what you most enjoy doing. The scope is set out in the quote before the start, not on the invoice afterwards.
- One page per trade instead of a list where everything looks equally important
- Dedicated form fields: square metres, type of system, roof area or installation site
- Dedicated photo series, so every trade is backed by real jobs
- The home page as a router, so nobody ends up in the wrong section
| Trade | Detail that matters there |
|---|---|
| Electrical | Fault or planned work |
| Plumbing and heating | Type and age of the system |
| Roofing | Roof area and access |
| Tiling | Surface in square metres |
| Metalwork | Dimensions, material, installation site |
How a trade page is built
The structure is the same across all eight pages, but it is filled differently every time. The phone number and the service area sit at the top, because a visitor in a hurry will otherwise go back. Below that come the jobs in the language of the trade, so not umbrella terms like renovation but what you actually carry out. Then photos of finished work from the surrounding area, because anyone who has been on a building site recognises stock imagery. The form asks for exactly the details you need for a first assessment instead of offering an empty message box. Finally the local references, so the page matches your business profile and gives the same picture in map results. The same frame, eight different fillings.
- Phone number and service area visible without scrolling, on a phone too
- Services in the language of the trade instead of umbrella terms
- Your own pictures from the area instead of stock imagery
- Form fields that make a first assessment possible at all
How your page for each trade comes about
Initial call
In twenty minutes we work out which trades you carry out, where you earn your money and what you want more of. After that you know which pages are worth building and which you can skip. The call costs nothing and commits you to nothing.
Fixed price and scope in writing
You receive a quote with a fixed sum, from 1,490 euros net, and a list of the pages that will be built. Anything not on that list is not invoiced either. Changes during the project are discussed beforehand, not on the invoice.
On-site appointment for photos and content
We come to your premises and to a site, photograph finished work and record how you talk about it. From that we write copy that sounds like you. The photo session is part of the project price and is not charged separately.
Build and review
You see the pages before publication at a preview address and tell us what is not right yet. We build in the changes and check loading behaviour, phone usability and the readability of the forms before anything goes live.
Publication and support
The pages go live on your domain and the business profile is brought into line. After that you decide whether to maintain them yourself or hand support over from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term.
In twenty minutes we work out which trades you carry out, where you earn your money and what you want more of. After that you know which pages are worth building and which you can skip. The call costs nothing and commits you to nothing.
You receive a quote with a fixed sum, from 1,490 euros net, and a list of the pages that will be built. Anything not on that list is not invoiced either. Changes during the project are discussed beforehand, not on the invoice.
We come to your premises and to a site, photograph finished work and record how you talk about it. From that we write copy that sounds like you. The photo session is part of the project price and is not charged separately.
You see the pages before publication at a preview address and tell us what is not right yet. We build in the changes and check loading behaviour, phone usability and the readability of the forms before anything goes live.
The pages go live on your domain and the business profile is brought into line. After that you decide whether to maintain them yourself or hand support over from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term.
Examples and results