Web design for metalwork and locksmithing that collects measurements
Railings, gates, structural steel and repairs are one-offs. Your website shows what you fabricate and collects size, material and installation site before the phone rings.
In short and in plain language
This page is for metalwork firms and locksmiths. We build websites for these firms.
Each area of work gets its own page. For example railings, gates, steel work and repairs.
The form asks for size, material and site. People can send a photo or a drawing. So you know more before you call back.
We take photos in the workshop and on site, with close-ups too. This is part of the price. You know the price before we start.
The first talk is free. Call us or write to us.
Key figures
89 %
of businesses: customers expect individual quotations (Bitkom)
85 %
of businesses: customers expect constant availability (Bitkom)
94 %
of trade businesses run their own website (Bitkom)
72 %
see online reviews as a way to win work (Bitkom)
Prices · net plus VAT
- Website at a fixed price from 1,490 euros net, enquiry form with measurement fields included
- Relaunch of an existing website from 2,900 euros net
- Website support from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term
- Hosting in Germany from 15 euros per month, cancelable with one month's notice to the end of the month, no minimum term
The fixed price from 1,490 euros net covers the complete website: structure, design, copy based on your input, dedicated pages for railings and stairs, gates and fences, structural steel and repairs, plus the enquiry form with fields for size, material and installation site. If an existing website is rebuilt and migrated, a relaunch starts from 2,900 euros net. The photo session in the workshop and on site has no separate price, it is part of the project price. The amount is fixed before we start.
Prices as of September 2026.
89 percent (Bitkom) of trade businesses report that customers increasingly expect individual quotations. In metalwork that is not a trend but the normal case: a railing for external stairs does not come off the pallet, a yard gate is not available in standard sizes, and a repair to a locking system certainly is not. Yet almost every enquiry begins online — and many arrive without a single usable detail. This page shows how a website for metalwork and locksmithing displays your craft and at the same time collects the details you need for a quotation. The other trades we look after are listed in the industry overview.
What a metalwork enquiry should turn into
The essentials for metalwork and locksmithing
- Four service areas, four pages: railings and stairs, gates and fences, structural steel and fabrication from drawings, repairs and welding. A single page called “metalwork” answers none of those questions.
- Private customers and site contacts search differently: two entry points, two forms.
- Material and finish are decided before the price: galvanised, powder-coated to RAL, brushed stainless steel or aluminium. Explaining that means you lead the conversation instead of starting it.
- The enquiry form asks for length, height, substrate, material and installation site and accepts a photo or drawing. An empty message box produces callbacks, not orders.
- Close-ups of a seam, a handrail transition and an anchor point convince more in metalwork than any wide shot from a stock library.
What a website for metalwork has to deliver
In metalwork two very different enquiries reach the same business. On one side is the private customer who needs a railing for the external stairs and does not yet know whether she wants galvanised steel, a powder coating or stainless steel. On the other side is the site manager who sends a drawing, quotes quantities and wants to know whether your workshop has the capacity. Both open the same home page, usually on a phone. If it only speaks of metalwork in general terms, neither of them finds what they are looking for. That is why every service area gets its own page answering exactly the questions that belong to it — and each one can be made visible in search individually. What we take on in detail is described in the service overview; that every trade has to answer different questions becomes clear when you look at joinery businesses, electrical contractors and carpentry firms.
Service areas kept apart
Railings and stairs, gates and fences, structural steel, repairs and welding: one page each, with its own photos, its own questions and its own form.
Material and finish
Galvanised, powder-coated to RAL, brushed stainless steel or aluminium — with a photo, the typical application and what the choice means in practice.
Enquiry with measurements
Length, height, substrate, preferred material and installation site as separate fields. A photo or drawing can be attached directly.
A route for site contacts
A separate entry point for architects, site managers and property managers: fabrication scope, capacity, contact person, accepted drawing formats.
Photos from your own business
Workshop, installation and finished work, plus close-ups of seams, handrail ends and anchor points. Captioned with place, year and scope.
Reachable when something fails
A jammed gate, a defective drive, a loose handrail bracket: a call area in the first screen and a clear statement of when someone answers.
Two routes: private customers and construction clients
The private customer searches for the result: railing, canopy, screening gate, basement window grille. She compares photos, wants a sense of the price range and would like to know who comes out to take measurements. The commercial client searches for the fabrication: sheet thicknesses, welding processes, workshop capacity, reliability on dates and the question of which formats you accept drawings in. Both routes belong on the home page, but kept apart: mixing them loses the private customer to technical terms and the site manager to generalities. In practice that means two visible entry points, two forms and two sets of photos — one with finished work on buildings, one from the workshop and the jig.
From the enquiry to the site survey
The form handles the first follow-up question
An empty message box is the most expensive solution in metalwork: it produces enquiries like “What does a railing cost?”, which can only be answered by a callback. For each service area we build a dedicated form that asks for exactly the details you need for the quotation anyway — a little more time for the enquirer, fewer phone calls for you (project experience). What such a form looks like is shown in the design examples.
- Length, height and number of landings instead of free text
- Substrate: concrete, timber, brickwork or steel structure
- Preferred material and finish to choose from
- Photo or drawing as an attachment, PDF included
Explaining bespoke work without a price list
Fixed prices cannot honestly be written on a page in metalwork. What does work are ranges with a reference unit and an explanation of what drives them: running metre, material, finish, access to the site, number of anchor points. Anyone who names those factors is not compared with a DIY-store price. 87 percent (Bitkom) of businesses observe a markedly higher price sensitivity — no figure helps against that, only a comprehensible derivation.
- Price ranges per type of construction instead of one price for everything
- Clearly named factors that move the price up or down
- A note on what the site survey can still change
- No price calculator that has to be walked back later
Material and finish are decided before the price
Most customers settle the execution before they talk about money — they simply do not do it consciously. They see a photo of an anthracite gate and from then on they mean exactly that gate. If your website places the common versions side by side and says for each one where it makes sense and what care it requires, you guide that decision instead of tidying it up on the phone. Written once, this content carries for years. Honesty matters: if a version is not the first choice near the coast or along a road treated with road salt, that belongs in the text.
| Execution | Where it is typically used | What the customer should know beforehand |
|---|---|---|
| Hot-dip galvanised steel | Fences, gates, outdoor structures | Robust standard solution, visible zinc surface, its tone changes over time |
| Galvanised and powder-coated steel | Railings, gates and canopies on houses | Colour freely selectable to RAL, two production steps, longer lead time in the works |
| Brushed stainless steel | Handrails, railings, heavily used areas | Higher material price, the grade has to be chosen to suit the surroundings |
| Aluminium | Large gates, elements with a weight limit | Lighter, therefore a different construction, not the right choice for every load |
| Weathering steel | Screening, design elements, facade parts | Deliberately rusting surface, run-off water can stain adjoining areas |
| Repair of existing work | Gates, drives, locking systems, cracked seams | The condition on site decides, travel and spare parts determine the effort |
Photos that actually convince in metalwork
Metalwork is judged by its details. Anyone who wants to know whether your business works cleanly looks at the transition at the handrail bend, the ground-back seam, the anchoring in concrete and the edge at the sheet closure. Exactly these shots are missing from almost every website, while the third wide shot of the house is there. That is why we spend a day with you in the workshop and on site and photograph both: the result for the first impression, the details for the decision. The photo session has no separate price, it is part of the project price. How we go about it and what you can capture yourself with a phone is described under photos for your website.
References that trigger an enquiry
Four facts per project photo
A photo without details is decoration. With place, year, scope and execution it becomes a reference that someone transfers to their own house: “eleven running metres, brushed stainless steel, posts anchored to the side” answers more questions than three paragraphs of text. As a by-product it creates the search terms your business is found with — more on that under SEO for tradespeople.
- Place and year so the work can be placed in context
- Scope in running metres or units
- Material and finish in plain words
- One close-up per project, not just the wide shot
stainless steel, brushed
Reviews and local visibility
72 percent (Bitkom) of businesses see online customer reviews as a major opportunity to win new orders and build trust, and 88 percent (Bitkom) are listed in online directories. For a locksmith’s workshop on an industrial estate the listing is often the first point of contact: hours, directions, photos of the workshop, phone number. We set up the profile and connect it to the website. What that involves is described under business profile.
- Listing with workshop address, hours and services
- Linked to the matching pages of your website
- A simple way to ask for a review after the job
- Reply templates for criticism, factual rather than typed in haste
How your website comes about
A conversation about your business
An hour on your service areas: what the workshop does, what the installation team does, which jobs you like best and which come in too rarely. That determines which pages the website needs.
Setting the structure and the forms
We define the pages per service area and build the enquiry fields the way you calculate a quotation: size, material, finish, substrate, installation site. You see the structure before a line of copy is written.
Photo day in workshop and on site
A day with you: finished work, the workshop, jigs and above all details. The photos are prepared consistently so they load quickly on a phone.
Copy, structure and testing
We write the copy based on your input and test the page where it is actually opened: on a phone, in sunlight, with cold fingers. Contrast from 4.5 to 1, tap targets from 44 pixels, loading time in view.
Approval, switch-over and support
After your approval the site goes live and old addresses are redirected. Afterwards we take on updates, backups and availability if you wish, from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term — details under maintenance and support.
An hour on your service areas: what the workshop does, what the installation team does, which jobs you like best and which come in too rarely. That determines which pages the website needs.
We define the pages per service area and build the enquiry fields the way you calculate a quotation: size, material, finish, substrate, installation site. You see the structure before a line of copy is written.
A day with you: finished work, the workshop, jigs and above all details. The photos are prepared consistently so they load quickly on a phone.
We write the copy based on your input and test the page where it is actually opened: on a phone, in sunlight, with cold fingers. Contrast from 4.5 to 1, tap targets from 44 pixels, loading time in view.
After your approval the site goes live and old addresses are redirected. Afterwards we take on updates, backups and availability if you wish, from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term — details under maintenance and support.
What the website costs
Three routes for a metalwork business
The same content, three very different outcomes — and what actually brings in enquiries day to day.
Do-it-yourself website kit
- Not included: No form with measurement fields, only a message box
- Not included: Stock library motifs instead of your own weld seams
- Not included: All service areas on a single page
- Included: Online quickly and cheap per month
General web agency
- Not included: The design works, the trade questions are missing
- Not included: Material and finish do not appear at all
- Not included: Measurements are never asked for
- Included: Professional appearance with clean technology
Handwerker Webagentur
- Included: A page per service area, separated for private and commercial clients
- Included: The form asks for size, material, substrate and installation site
- Included: Photos from your workshop, including close-ups
- Included: Support from 49 euros per month, cancelable with one month's notice to the end of the month
Typical courses of events in metalwork and locksmithing
Example, not a client project. No particular outcome is assured.
Trouble with a gate or an installation?
+49 5123 9579000Monday to Friday, 9 am to 6 pm — outside those hours via the form
Prefer to write? Send an enquiry through the form- website at a fixed price, net
- from 1,490 euros
- support per month, cancelable with one month's notice to the end of the month
- from 49 euros