Web design for roofing contractors that separates emergencies from renovations
After a stormy night someone is looking for a phone number; in spring someone else is comparing three firms for a new roof. We build the website so that both find their way at once.
In short and in plain language
This page is for roofers. We build websites for your business.
Some customers have storm damage. They need your number fast. Others plan a new roof in their own time.
Your site keeps these cases apart. Pitched roofs, flat roofs and roof windows get their own parts. The form asks for roof, place and access.
We take photos on one of your sites. You know the price first.
The first call is free. Call us or write to us.
Key figures
94 percent
trade businesses with their own website (Bitkom)
2 entry points
storm damage and planned renovation kept apart
1 working day
reply as a rule
85 percent
of firms see customers expecting constant availability (Bitkom)
Fixed price, net plus VAT
- The price is fixed before we start; there is no open-ended hourly billing
- Pitched roofs, flat roofs and sheet metal work each get their own page and form
- The on-site photo session has no separate price, it is part of the project fee
- One contact for technology, texts and images, by phone on 05123 9579000
A website for your roofing business starts at 1,490 euros net. That covers structure, design, texts, separate pages for pitched roofs, flat roofs and sheet metal work, the enquiry form with fields for roof area and access, setup on your domain and a photo session on one of your sites. Rebuilding an existing site starts at 2,900 euros net, because old content has to be reviewed and previous addresses redirected. Recurring costs only arise if you want them: support from 49 euros per month, hosting in Germany from 15 euros per month, local visibility including your business profile from 290 euros per month, SEO support from 490 euros per month — all cancelable with one month's notice to the end of the month, no minimum term. Breakdown on our pricing page.
Prices as of September 2026.
Two entirely different people reach a roofing business through the same website. One is standing among torn-off tiles the morning after a storm, looking for a number that reaches someone now. The other is at the kitchen table in the evening: the roof is forty years old, the insulation should be renewed, and at some point three firms will be compared. Catching both on one homepage with a single message box costs you time on the first enquiry and trust on the second.
The homepage the morning after a storm
The enquiries a roofing business actually receives
The urgent enquiry almost always arrives by phone and out of trouble: tiles loosened by the storm, a damp patch on the ceiling, a torn-off downpipe, wind uplift on the flat roof of a workshop. Whoever calls like that reads nothing. They scan the first screen for three things: a number, a service area, and whether you will put on a temporary covering until the weather allows proper work. If that is not immediately visible, they call the next firm. 85 percent (Bitkom) of trade businesses observe a clear expectation of constant availability among their customers — in roofing, the morning after a storm, that is a question of water in the loft.
The planned enquiry is the opposite. A homeowner decides on a roof renovation over weeks, often over an entire winter. They want to see what a finished roof looks like in their own town, whether you work with their type of covering, what happens with insulation, scaffolding and disposal, and how long their house will stand open. 74 percent (Bitkom) of trade businesses find that customers have become more critical: people read, compare and do the arithmetic before they call. The same holds for commercial flat roofs, where a property manager decides and questions about membranes, parapets, drainage and working around ongoing operations come first.
What a roofing website has to carry
Phone number on the first screen
Tappable, without scrolling, with an honest note about availability. Plus one sentence on what you do about acute damage until a lasting repair is possible.
Pitched and flat roofs kept apart
Two construction types, two audiences, two vocabularies. Tiles, slate and metal on one side; membranes, tapered insulation and parapets on the other.
Pictures of your own roofs
A stock roof convinces nobody who has their own in mind. We spend time on one of your sites with a camera — see photos for your website.
Sheet metal work made visible
Gutters, valleys, dormers, chimney flashing and facade cladding are jobs in their own right. Mention them only in passing and you will not be asked for them.
Roof windows as their own occasion
Fitting or replacing a roof window is a manageable job and for many homeowners the first contact with a roofer at all.
Service area in kilometres
For emergencies, distance decides. A clear radius with the towns you regularly work in saves both sides the first phone call.
Two building blocks that make the difference in roofing
The form sorts things out before you call back
An empty message box produces enquiries you first have to make usable with a phone call. A form that asks for roof shape, approximate area, existing covering, access for a crane or scaffolding, and location gives you an enquiry you can judge at the kitchen table. For acute damage the short route by phone stays right beside it, because with water in the loft no form replaces a call.
- Separate entry points: acute damage, planned renovation, commercial flat roof
- Asks for roof shape, area, covering, year of construction and access
- Photo attachment straight from the phone, even taken from the ground
- Asks about an insurance claim within the form itself
The site knows your seasonal peaks
In roofing, work is not spread evenly across the year. After the autumn and winter storms, damage reports arrive in a bundle; in spring the postponed renovations get decided; in summer flat roofs and new builds run; in autumn maintenance and gutter cleaning are in demand. A site showing the same sentence all year round works against demand. We set up the homepage so that one section can be switched seasonally — by us as part of website support or by you.
- A switchable opening section instead of one fixed text all year
- Lead times and free slots visible so callers do not have to ask
- Maintenance offers in autumn where the emergency service sits in winter
- Changed by us or by you, without a new order
Sheet metal work, roof windows and flat roofs need their own sections
Many roofing websites consist of a single services text in which everything appears once. It reads as complete and is still not found, because nobody searches for a roofing business — they search for whatever is on their mind: a leaking flat roof over the workshop, a new gutter, a roof window in the bedroom, a dormer. Each occasion deserves its own section with its own pictures, terminology and route to an enquiry — that is how we build the pages for every trade under industries.
- Pitched roofs: the coverings you actually work with, with pictures from your region
- Flat roofs: membranes, tapered insulation, parapets and drainage, written for property and plant managers
- Sheet metal work: gutters, downpipes, valleys, chimney flashing and facade cladding as jobs in their own right
- Roof windows: fitting, replacement and enlargement, with notes on process and duration
- Storm damage: emergency covering, working with the insurer, first steps for the owner
- Maintenance: inspection, gutter cleaning and small repairs as a plannable counterweight to the peaks
Storm damage and insurance: the section that saves phone calls
After a storm an owner has two worries at once: the water and the insurer. Usually they do not know whether to report first or have the roof covered first, whether photographs are needed and who assesses the damage. A matter-of-fact section on the usual sequence — document the damage, notify the insurer, order the emergency measure, submit the cost breakdown — takes half the length out of the first phone call and shows that you walk this path often. We draft it together with you, without giving legal advice and without any promise about what a particular insurer will cover.
No deadlines that break in a storm front
How your website comes about
A conversation about your business
An hour on the phone or at your premises: which roof types you do, which jobs you want more of, how far you travel and who answers the phone. After that the scope, and the price, is settled.
A photo session on one of your sites
We spend half a day on a live job and photograph the roof, the crew, materials and detail work. Those pictures carry every page later on. The session is part of the project fee.
Structure and texts
We write the texts out of that conversation, build the separate entry points for emergencies and renovations, create the pages for pitched roofs, flat roofs, sheet metal work and roof windows, and set up the form.
Review with you
You see the finished site before it goes live, in the browser and on a phone. We work in technical corrections to terminology, materials and processes.
Launch and afterwards
We publish the site on your domain, set up your business profile to match and, if you wish, take over support from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term.
An hour on the phone or at your premises: which roof types you do, which jobs you want more of, how far you travel and who answers the phone. After that the scope, and the price, is settled.
We spend half a day on a live job and photograph the roof, the crew, materials and detail work. Those pictures carry every page later on. The session is part of the project fee.
We write the texts out of that conversation, build the separate entry points for emergencies and renovations, create the pages for pitched roofs, flat roofs, sheet metal work and roof windows, and set up the form.
You see the finished site before it goes live, in the browser and on a phone. We work in technical corrections to terminology, materials and processes.
We publish the site on your domain, set up your business profile to match and, if you wish, take over support from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term.
| Occasion | What the enquirer looks for first | What the site needs for it |
|---|---|---|
| Storm damage to a pitched roof | Number, service area, emergency covering | Tappable number on the first screen, radius, the insurance process |
| Planned roof renovation | Finished roofs, covering type, process and duration | Regional photo series, notes on scaffolding, insulation and disposal |
| Leaking commercial flat roof | Experience with membranes, work around operations | A dedicated flat roof page, a named contact, property sizes |
| Gutter or downpipe | Whether the firm takes on small jobs | A visible sheet metal section instead of a clause |
| Replacing a roof window | Process, duration, disruption in the room below | Its own section with before and after pictures |
| Applying for a job as a roofer | Whether the firm is hiring | A careers section with everyday pictures, see recruiting staff |
Three routes to a website and what they mean for a roofing business
None is wrong as such. But each has consequences worth knowing in advance.
A website builder on your own
- Not included: Templates know neither roof shape nor covering
- Not included: No separate entry point for acute damage
- Not included: Images are embedded uncompressed and load slowly
- Not included: Upkeep falls to the boss, usually after the site closes
Our website for the roofing trade
- Included: Emergencies and planned renovations kept apart
- Included: Separate pages for pitched roofs, flat roofs, sheet metal work and roof windows
- Included: The form asks for area, covering, access and timing
- Included: Pictures of your own roofs, the session in the project fee
- Included: Fixed price from 1,490 euros net, support from 49 euros per month, cancelable with one month's notice to the end of the month
A general web agency
- Not included: The difference between pitched and flat roofs is rarely known
- Not included: Sheet metal work disappears into a bullet list
- Not included: The price often follows the effort instead of being fixed first
- Not included: Seasonal peaks do not appear in the structure at all
Typical courses of events in the roofing trade
Example, not a client project. No particular outcome is assured.