Websites for plumbing and heating
Emergency call-outs, boiler replacements, bathroom refits and servicing are four different enquiries with four different time horizons. We build a site that keeps them apart instead of piling them onto one page.
In short and in plain language
This page is for plumbing and heating firms. We build websites for your trade.
Your customers ask for very different things. Some have an emergency, some want a new bathroom. Then there are heating and servicing.
Each case gets its own page and its own form. The emergency number is on every page.
On funding, the site only says that you give advice. We do not put amounts on it.
We take photos of your work. You know the price first. Call us or write to us.
Key figures
94 per cent
of German trade businesses run their own website (Bitkom)
8 pages
included in the base package
4
separate entry points: emergency, heating, bathroom, servicing
85 per cent
of firms see customers expecting constant availability (Bitkom)
Fixed price · net plus VAT
- A fixed price agreed before the project starts, not open hourly billing
- Emergency number as click-to-call on every page
- Form asks for system type, year of installation and town
- One contact person for technology, copy and photographs
The fixed-price website from 1,490 euros net covers up to eight pages, the separate entry points for emergency work, boiler replacement, bathrooms and servicing, an enquiry form with fields for system type and year, and hosting for the first year. Relaunching an existing website starts at 2,900 euros net. Ongoing: website support with updates, backups and availability from 49 euros per month, hosting in Germany from 15 euros per month, local visibility and business profile from 290 euros per month, SEO support from 490 euros per month — each cancelable with one month's notice to the end of the month, with no minimum term. On-site photography has no separate price; it is part of the project fee.
Prices as of September 2026.
Few trades receive such varied enquiries as plumbing and heating. In a single morning you get the phone call about a leaking connection, the email about replacing a boiler in summer, and the form from a family planning a new bathroom for next year. Three requests, three levels of urgency, three different expectations of your reply. A website that squeezes all of it onto one page serves none of them properly. We build sites that map each of these paths separately. An overview of every trade is on the sectors page.
The path from search to appointment
The starting point in most plumbing and heating firms
The typical firm we deal with has three to fifteen staff and more work than it can accept. The website dates from the time a friend built it: a picture of a boiler, a list reading plumbing, heating, air conditioning, a form with an empty message box. The emergency number sits in the legal notice, and on a phone you have to zoom. The fact that 94 per cent (Bitkom) of trade businesses run their own website does not mean those websites produce enquiries.
- The emergency number is not visible at once, although emergency work brings the most urgent calls
- Boiler replacement, bathrooms and servicing sit in one undifferentiated list
- The form has an empty message box, so system type and location are missing
- There is not a single photo of a finished bathroom done by the firm itself
- The service area appears nowhere, so people eighty kilometres away enquire too
- Nobody in the firm can change anything without calling that friend from years ago
What the customer decides before calling
A homeowner with no heating decides in under a minute whether to dial your number. They look for three things: a number, a statement about availability, and confirmation that you drive to their town. Someone considering a boiler replacement is the opposite: they read for weeks, compare, and want to understand what is coming. 89 per cent (Bitkom) of firms report that customers increasingly expect individual offers, and 87 per cent (Bitkom) observe considerably greater price sensitivity. In heating work the two collide hard: the customer wants a figure, but the figure depends on the system, the building and the effort. A website cannot resolve that contradiction, but it can put it in order.
Emergency work without detours
The number sits on every page as click-to-call, with the hours when somebody actually answers. Below it a three-field form for the night.
Boiler replacement with system data
A dedicated page for boiler swaps and heat pumps. The form asks for system type, approximate year, floor area and how heat is delivered, instead of an empty text box.
Bathrooms with area and build time
Every bathroom shown carries square metres, build time in working days and the trades involved. That is exactly what a client looks for.
Built for the phone, not merely tested on it
The design starts in the narrow view. The target is the largest visible content in under 2.5 seconds, with no zooming and no sideways scrolling.
Service area stated plainly
Towns and an approximate radius appear in the top third. People outside it do not call, and you save the conversation. The same details are repeated word for word in the business profile.
Servicing as a steady base load
Service contracts, heating checks and drinking-water inspections get their own page with a sign-up form. That is the revenue which does not depend on the weather.
Four occasions, one firm
The time horizons belong apart
The biggest mistake on plumbing and heating websites is the catch-all page where emergency work, refurbishment and servicing sit stacked on top of each other. Someone searching at night does not want to scroll past a paragraph on heat pump funding, and someone thinking about a new bathroom needs no emergency number in large type. We give each occasion its own page, its own form and its own tone, and the home page merely directs traffic.
- Emergency page with number, hours and a three-field form
- Heating page with system type, year and floor area
- Bathroom page with photo series, area and build time
- Servicing page with sign-up for a service contract
The bathroom is the largest single job
For many firms a complete bathroom is the highest-value job with the longest lead time. It is decided through pictures, not text. A firm showing no photographs of its own finished bathrooms gets compared with every other firm that does.
- Photographs from your own jobs instead of stock imagery
- Area, build time and participating trades for every bathroom
- Before views so the effort becomes comprehensible
- A note on low-barrier solutions for older clients
Boiler replacement, heat pumps and the funding question
Anyone considering a heating replacement today arrives with half-knowledge. They have read articles about heat pumps, know terms such as flow temperature and hydraulic balancing by hearsay, and above all have one question: what does it cost and what do I get back. This is exactly where many websites go wrong. They put figures about funding programmes on the page which are out of date six months later.
We take a different route. The heating page states that you advise on funding questions and that conditions and deadlines change; checking them belongs in the consultation. No percentages, no amounts, no promises. Instead the page gets what actually helps: why a building has to be inspected before the swap, what hydraulic balancing achieves, and how long the system is out of action.
What the fixed price covers
Servicing, drinking water and revenue without weather risk
Service contracts are the part of the business least often described on websites, although they carry capacity in spring and autumn. They are also the easiest to sell: anyone who has once had a cold flat signs willingly. So the servicing page states what a service covers, at what interval it makes sense and how to sign up without phoning. Alongside it, inspections under the German drinking water regulations, flushing schedules for vacant properties, and responsibility in rented flats.
With larger properties the call comes from a property management company anyway. They need different information from a family: a named contact, realistic response times, and the size of the properties you work with. Where several trades meet, it is worth looking at web design for electrical contractors and web design for roofing contractors.
How your website comes about
Initial call
Twenty to thirty minutes. We ask how the work splits between emergency call-outs, refurbishment and servicing, about your service area, and which enquiries you get too many and too few of.
Visit to the firm
We look at the workshop, the store and the vans and, by arrangement, spend a day on a job taking photographs. This photography is part of the project fee.
Draft and copy
You receive the structure as a clickable draft and all the copy to check. Technical mistakes are spotted by you, not by us.
Build and forms
Implementation with the separate entry points, the forms for emergency work, heating and bathrooms, and testing on phone, tablet and desktop.
Handover and support
You get every credential, a short briefing and, if you want it, website support from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term.
Twenty to thirty minutes. We ask how the work splits between emergency call-outs, refurbishment and servicing, about your service area, and which enquiries you get too many and too few of.
We look at the workshop, the store and the vans and, by arrangement, spend a day on a job taking photographs. This photography is part of the project fee.
You receive the structure as a clickable draft and all the copy to check. Technical mistakes are spotted by you, not by us.
Implementation with the separate entry points, the forms for emergency work, heating and bathrooms, and testing on phone, tablet and desktop.
You get every credential, a short briefing and, if you want it, website support from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term.
Three routes to a website and what they mean for a plumbing and heating firm
The difference does not show in the header image but in the enquiries that eventually arrive.
Site builder, done yourself
- Not included: The template knows no split between emergency and planned work
- Not included: Form without fields for system type and year
- Not included: Images load uncompressed, sluggish on mobile
- Not included: Upkeep lands on the owner in the evening
Our website for plumbing and heating
- Included: Separate entry points for emergency work, heating, bathrooms and servicing
- Included: Forms asking for system type, year, floor area and town
- Included: Your own photographs of finished bathrooms with area and build time
- Included: Service area and availability visible in the top third
- Included: Fixed price from 1,490 euros net, support if wanted
A general web agency
- Not included: Rarely knows the difference between a boiler and a combi unit
- Not included: Emergency work is treated as a sub-item
- Not included: Price often follows the effort instead of preceding it
- Not included: Property managers as a second audience are missing
Typical sequences from plumbing and heating
Example, not a client project. No particular outcome is assured.
A short call beats a long read
+49 5123 9579000Monday to Friday, 9 am to 6 pm, from Söhlde near Hildesheim
Prefer to write? Send your enquiry- fixed price net
- from 1,490 euros
- support per month, cancelable with one month's notice to the end of the month
- from 49 euros
- appointments across Lower Saxony
- On site
One more topic belongs on every site in this trade: visibility in your own town. 88 per cent (Bitkom) of trade businesses are listed in online directories, and 72 per cent (Bitkom) see online customer reviews as a major opportunity to win new work and build trust. How the website, the directories and the reviews work together is covered under SEO for tradespeople. Firms doing their own bathroom tiling will find related notes under web design for tiling contractors.