Web design for carpentry firms that makes projects comparable
Roof structures, storey extensions, timber frame work, carports: anyone contacting a carpentry firm has been comparing for weeks and wants to know whether you have built something like it and when you have capacity. Those two questions are what the website we build answers.
In short and in plain language
This page is for carpentry firms. It is about your website and what should be on it.
Clients compare for a long time. They want to know if you have built something like it.
So the site shows your projects with details, like building type and place. It also says openly how long people wait for you.
We come to one of your sites and help with the photos. You pay a fixed price.
Write to us or give us a call.
Key figures
94 %
of German trade firms run their own website (Bitkom)
89 %
report that customers increasingly expect individual offers (Bitkom)
72 %
see online reviews as a way to win work (Bitkom)
74 %
of firms: customers have become more critical (Bitkom)
Fixed price, net plus VAT
- The price is fixed before the project starts, no open-ended hourly billing
- Project list with construction type, span, build time and location in the base package
- The photo session on site is part of the project price
- One contact for technology, copy and images, by phone on 05123 9579000
A website at a fixed price starts at 1,490 euros net: structure, design, copy, the project list sorted by construction type, the enquiry form, setup on your domain and the photo session on one of your sites. Rebuilding an existing website starts at 2,900 euros net. Anything recurring only if you want it: support from 49 euros per month, hosting in Germany from 15 euros per month, local visibility including the business profile from 290 euros per month, SEO support from 490 euros per month — all cancelable with one month's notice to the end of the month, no minimum term.
Prices as of September 2026.
A carpentry firm sells nothing that anyone buys in passing. Between the first thought of a storey extension and the assembly week lie months, and in between sit structural design, permits, financing and a cutting slot. Anyone landing on your website during that time is looking for evidence: comparable projects, honest figures on lead times and someone who has seen this kind of project. We build websites for trade businesses only, and for a carpentry firm such a site looks different from one for a trade where speed decides. The other trades we serve are listed in the sector overview.
How a client reads the page, layer by layer
Which enquiries actually reach a carpentry firm
There are four, and they behave very differently. The first comes from the private client: a roof structure on a new build, a storey extension, an extension, a converted loft. This person plans for a long time, collects photos and only calls once two firms have been picked mentally. The second comes from renovation work: a rotten rafter, a leaking junction with the external wall, the sagging roof of a timber framed house. Here it matters whether you work on existing buildings and come out to look. The third comes from planners and developers: spans, capacity, dates. The fourth is the small one: carport, terrace roof, balcony. It brings little turnover but fills the gaps between two assemblies and appears on hardly any website. The building blocks behind the work are listed under services.
The problem with most carpentry websites is not taste but sequence. At the top a sentence about tradition and timber, below it fifteen roof structures without figures, and the lead time that decides every second enquiry appears nowhere. A client cannot work out from this whether you have built their project before, and a planner certainly cannot. Unlike roofing right after a storm, you may take space for explanation here: with a carpentry firm it is not the fastest who wins but the one whose work can be followed. How that looks for a trade with an emergency character is shown under web design for roofing contractors.
What has to appear on a carpentry website
A project list instead of a gallery
Every project with the building work, construction type, span, floor area, build time, year and location. Only those figures turn a photo into evidence a client can compare with their own plans.
Construction types kept apart
Roof structures, storey extensions, extensions, timber frame work, existing buildings, carports and terraces each get their own section. Someone planning an extension should not page through thirty roof structures.
Lead time stated openly
The next free assembly slot, the usual time until measuring on site and whether smaller jobs are possible in between. That saves the calls that end in a refusal anyway.
Usable on a phone
People read in the evening on the sofa and in the morning in the van outside the site. Large type, a tap-to-call number, few form fields and images that appear quickly over a mobile connection.
Service area and travel
How far you travel, at what distance it stops paying, which towns form your core area. How we prepare that for local search is described under SEO for tradespeople.
A careers section with a face
Carpenters and apprentices see the same site as clients but look for other things: the crew, the fleet, sites in the region, a form without a covering letter. Examples are shown in the references.
Two clients, one website
The private client decides over weeks
More than a month often passes between the first thought and the first call. During that time your website is the only visible part of your business. It has to explain what many clients do not know: why cutting needs a lead time and why the assembly itself sometimes takes only three days.
- Comparable projects from the surrounding area, not from all over the country
- The sequence from measuring through structural design to the assembly week
- An answer to what happens to the house in the meantime
- A form that accepts photos of the existing roof straight from a phone
Planners and developers check capacity
For housing schemes, halls and storey extensions on existing buildings it is not the imagery that decides but whether you can put the component up within the intended window. What counts are spans, crew size, cutting capacity, experience with existing buildings and the usual documents.
- Reference projects with span, floor area and build time
- Details on crews, in-house cutting and crane position
- A note on insurance cover and the tax exemption certificate
- A direct line instead of a general message box
Your lead time is a filter, not a flaw
Many carpentry firms keep their workload quiet for fear of losing enquiries. The opposite happens: if you never say that the next larger assembly slot is months away, you get more enquiries, but mostly the wrong ones. Each costs a phone call, often a site visit and in the end a refusal. If the lead time is on the page, the clients who get in touch already plan that way, and short-notice requests move to the smaller jobs. The same reasoning applies to saying what you do not do. In practice these are the details that belong there (project experience):
- The next free window for roof structures and storey extensions, in months rather than weeks
- The usual time from enquiry to measuring on site
- Smaller jobs such as carports, terrace roofs or balcony repairs that can be done at short notice
- Building work you deliberately do not take on, such as pure demolition or jobs outside the service area
- Which documents help at the site visit so the conversation does not start from zero
- A way to get in touch that also works when nobody is in the office
Photos of the shell count for more than photos of the finished house
The finished house shows the work of the painter, the roofer and the window fitter. Your work is clad by then. That is why the open roof structure with the crane in the frame is the most valuable photo a carpentry firm owns, followed by the moment the first wall panel is set. Those images only exist if somebody thinks of them during assembly. So the project price includes one visit to a site, where we agree three shots to be taken on every job. How we prepare phone photos is described under photos for trade websites; for a trade that only shows finished surfaces it works differently, see web design for joineries.
| What the client is looking for | What many carpentry sites show | What we build instead |
|---|---|---|
| Has this firm built something like it? | A gallery of roof structures without any figures | Projects with the building work, construction type, span and year |
| When could the work happen? | Not a word about workload | Next free assembly window and usual lead time |
| Does the firm work on existing buildings? | New builds only in the images | Its own section for renovation, timber framing and existing buildings |
| Who is my contact? | A general email address | Name, role and direct line, plus the hours they can be reached |
| How does a job actually run? | One sentence about tradition | The sequence from measuring through cutting to assembly |
| What does the first assessment cost? | No information | A clearly named site visit and what it includes |
What sets this page apart from a general website
The difference is not the technology but the fields, the sections and the order. A website builder knows nothing about spans; a general agency builds a gallery and leaves out the figures because it does not know the decision is made on exactly those. We build the site around the four enquiries that reach you. What finished sites look like is shown in the design examples; a trade with a different decision pattern is covered under web design for metalwork firms.
Three routes to a website and what they mean for a carpentry firm
The same task, three very different results.
A website builder, done yourself
- Not included: No fields for construction type, span and build time
- Not included: Projects cannot be sorted by the type of building work
- Not included: Large site photos are embedded without compression
- Not included: Maintenance falls to the boss, usually after hours
Our website for carpentry firms
- Included: Every project with the building work, construction type, span and year
- Included: Separate sections for storey extensions, existing buildings and timber frame work
- Included: Lead time and service area visible on the page
- Included: The form asks for the project, location, time window and photos
- Included: Fixed price from 1,490 euros net, support if you want it
A general web agency
- Not included: Rarely knows the difference between cutting and assembly
- Not included: Projects stay a gallery without solid figures
- Not included: Price often follows the effort instead of coming first
- Not included: Planners as a second audience do not appear
Typical patterns from timber construction
Example, not a client project. No particular outcome is assured.
How we work
An initial call, usually by phone
We work out which enquiries reach you, which you want to grow and where your lead time stands. After that the fixed price is set.
Selecting the projects
From your image stock we pick eight to twelve projects and gather construction type, span, floor area, build time and location for each.
A photo session on site
One appointment during a live assembly for shots of the open roof structure and of wall panels being set.
Structure, copy and form
We write the copy, build the project list by construction type, set up the enquiry form with photo upload and check it all on a phone.
Approval, switchover and support
After your approval we switch to your domain, set up redirects and, if you want, take over support, cancelable with one month's notice to the end of the month.
We work out which enquiries reach you, which you want to grow and where your lead time stands. After that the fixed price is set.
From your image stock we pick eight to twelve projects and gather construction type, span, floor area, build time and location for each.
One appointment during a live assembly for shots of the open roof structure and of wall panels being set.
We write the copy, build the project list by construction type, set up the enquiry form with photo upload and check it all on a phone.
After your approval we switch to your domain, set up redirects and, if you want, take over support, cancelable with one month's notice to the end of the month.
What it costs and what runs afterwards