The Homepage of a Trade Business
Almost every visitor lands here first. We build the homepage so that your trade, your service area and a way to get in touch sit in the first screen, with everything else following in the order people actually ask about it.
In short and in plain language
This page is about the homepage of your business. Almost every visitor sees it first.
Your trade, your area and your phone number sit at the top. So a customer sees fast if you are the right fit. On a phone, they can tap the number.
We write the texts, and you read them through. For the photos, we come with you to your site.
You pay a fixed price. You know the price before we start.
The first conversation is free. Write to us or give us a call.
Key figures
94 percent
of trade businesses run their own website (Bitkom)
85 percent
of firms see customers expecting constant availability (Bitkom)
4
drafts to click through
6
sections carry a tradesperson's homepage
Fixed price, net plus VAT
- A fixed price agreed before the project starts, not an open hourly bill
- Section order, copy and image selection are part of that price
- The photo session on site has no separate line, it sits in the project price
- Ongoing services are cancelable with one month's notice to the end of the month, no minimum term
The website at a fixed price from 1,490 euros net covers the homepage with all six sections, one page per main service, a contact page, imprint and privacy notice, the enquiry form, setup on your domain and the photo session on site. A relaunch of an existing website starts at 2,900 euros net. Ongoing, if you want it: website care with updates, backups and availability checks from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term. Hosting in Germany from 15 euros per month, cancelable with one month's notice to the end of the month, no minimum term. Local visibility and business profile from 290 euros per month, cancelable with one month's notice to the end of the month, no minimum term. SEO support from 490 euros per month, cancelable with one month's notice to the end of the month, no minimum term.
Prices as of September 2026.
The homepage is the one page nearly every visitor sees. It decides whether somebody taps the phone number or goes back to the list of search results. This page describes how we build a homepage for a trade business: which six sections carry it, in what order they belong, what has to sit at the very top and what can safely wait further down.
The six sections of a tradesperson's homepage
What has to be answered in the first seconds
The visitor you want is rarely sitting at a desk. He is standing in a cellar in front of a dripping connection, holding a neighbour's note, or looking in the evening for a firm to handle next spring's conversion. In all three cases the order is the same: the trade first, then the location, then the question of whether you do this particular job. Only after that does it matter who you are. If the location hides behind the imprint link instead of sitting in the header, the chain breaks at question two.
This is not a guess about taste, it is an observation about effort. 89 percent (Bitkom) of trade businesses report that customers increasingly expect individual offers, and 74 percent (Bitkom) find that customers have become more critical. Critical people compare, and people who compare already have the next firm open in a second tab. A homepage therefore gets no second chance to supply its basic facts.
The trade in plain words
Not "your partner for all things house", but electrical work, plumbing and heating, roofing or joinery. Hide your trade and you get called by people who need something else.
Town and radius
Where the business sits and how far you travel. Two lines save you calls every week from areas you would not drive to anyway.
The phone number as a button
Tapped on a phone, not copied out by hand. The number belongs in the header, not exclusively in the footer.
A form without a detour
For everyone who will not ring at ten in the evening. Few fields, but the right ones: what, where, from when, and how you may call back.
Your own work instead of symbols
A stock motif proves nothing. Six photos of your finished jobs with town and year answer the question of competence without a single line of copy.
Hours and emergency cover
When somebody picks up the phone, whether there is a call-out service and what it costs. Vague availability produces exactly the calls nobody can take.
Which businesses we build these homepages for
We work for trade businesses with roughly three to forty people, mostly around Hildesheim, Hanover, Brunswick and Peine. The typical client has a full order book but the wrong enquiries in it, or has been living for years with a site that falls apart on a phone. The trades we already know are listed under Sectors; how an existing site is replaced is described under Website relaunch.
Two views of the same page
Visitors ask four things, in this order
People do not read a homepage, they skim it looking for a reason to continue. The four questions always arrive in the same sequence: right trade, reachable distance, matching job, workable way to get in touch. We arrange the sections around those questions rather than around what a business considers important internally. A mission statement matters, but it answers none of the four and therefore does not belong at the top.
- Trade and town in the first line, not buried in the menu
- Service area with a distance in kilometres instead of "and surroundings"
- Services named the way callers name them on the phone
- A way to get in touch from anywhere on the page, not only at the bottom
The first screen carries six facts, no more
On a phone held upright the visible area is smaller than a postcard. What sits there decides the rest. We put six facts into it and deliberately leave everything else out: no sliding banner with five messages, no overlay covering half the screen, no welcome text running over two paragraphs. How this looks across different trades is shown in the design examples.
- Business name and trade with no marketing word in between
- Town and radius, so the distance question is settled at once
- Phone number and form directly next to each other
- One real photo from the business instead of a bought motif
From the first conversation to going live
First conversation, free of charge
Twenty minutes on the phone or an appointment at your workshop. We ask which jobs you want and which ones you get too many of. Afterwards you know whether this pays off for you, and you have been told the price before anything begins.
Setting the structure
We fix the order of the sections, name your services the way your customers ask for them, and define the service area with towns and kilometres. The result is a two-page outline that you sign off before anything is built.
Copy and images
We write the copy, you correct it. For the images we join you for half a day on site or in the workshop. This photo session has no separate price, it sits in the project price. What makes a usable photo is described under photos for trade websites.
Build and sign-off
We build the site and show it to you on a phone first, not on a large screen. You check the copy, the images and every phone number. Corrections in this round are included in the fixed price.
Going live and afterwards
We switch it onto your domain, set up hosting in Germany and register the site with the search services. Anyone who would rather not handle upkeep can hand it over: website care from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term.
Twenty minutes on the phone or an appointment at your workshop. We ask which jobs you want and which ones you get too many of. Afterwards you know whether this pays off for you, and you have been told the price before anything begins.
We fix the order of the sections, name your services the way your customers ask for them, and define the service area with towns and kilometres. The result is a two-page outline that you sign off before anything is built.
We write the copy, you correct it. For the images we join you for half a day on site or in the workshop. This photo session has no separate price, it sits in the project price. What makes a usable photo is described under photos for trade websites.
We build the site and show it to you on a phone first, not on a large screen. You check the copy, the images and every phone number. Corrections in this round are included in the fixed price.
We switch it onto your domain, set up hosting in Germany and register the site with the search services. Anyone who would rather not handle upkeep can hand it over: website care from 49 euros per month, cancelable with one month's notice to the end of the month, no minimum term.
What the fixed price contains
The fixed price of 1,490 euros net is not an entry price that grows later. It covers the complete homepage with all six sections and the pages that belong to it. Anything beyond that, such as a separate careers section or town pages for several cities, is named up front and quoted separately. The full range is set out under pricing.
- Homepage with all six sections in the agreed order
- One page per main service, linked from the homepage
- Enquiry form with the fields that spare you the follow-up questions
- Contact page with directions, hours and a note on emergency cover
- Imprint, privacy notice and a usable structure to WCAG 2.2 AA
- Half a day of photography on site, included in the project price
- Setup on your domain, hosting in Germany from 15 euros per month, cancelable with one month's notice to the end of the month, no minimum term
- One round of corrections after sign-off, at no extra charge
Scope: what this homepage is and what it is not
A good homepage clears up misunderstandings, it does not create demand out of nothing. If nobody in your region is looking for your trade, no structure will change that. What it does do: it sorts the enquiries that arrive anyway, and it keeps people from ringing the second firm in the results list. Anyone who also wants to appear in local search needs a business profile and content per town, see SEO for tradespeople.
Three routes to a homepage
What the usual routes mean for a trade business. Without names, because this is about how something is built, not about providers.
Website builder, done yourself
- Not included: Templates are meant for every sector and made for none
- Not included: Town and service area rarely appear in the first screen
- Not included: Images usually go in unprocessed and slow the page down
- Not included: Upkeep stays with the boss, mostly after hours
Our homepage for trade businesses
- Included: Six sections in the order people actually ask
- Included: Trade, town and radius on screen without scrolling
- Included: Your own project photos from the session on site
- Included: A form that asks for trade, location and timeframe
- Included: Fixed price from 1,490 euros net, agreed before the project starts
A general web agency
- Not included: Rarely knows a building site from close up
- Not included: References often stay a gallery without any details
- Not included: The price is frequently settled only after the effort
- Not included: Recruiting as a second audience is seldom considered
What this page is not meant for
Typical courses
Example, not a client project. No particular outcome is assured.