Local visibility Sep 11, 2026
Business details that match in every directory
An old address, a second phone number, a differing name: how trade businesses reconcile existing directory entries without losing visibility in the process.
14 min read
Local visibility
In the trades the service radius decides the margin: anything beyond thirty to fifty kilometres costs travel and time. This category therefore covers local visibility — the business profile, consistent details across every directory, location pages with real content rather than a swapped-out town name, reviews that arrive because somebody asked. And the question of which search terms actually bring work.
In short and in plain language
On this page you will find all posts on the topic “Local visibility”. The newest posts are at the top.
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Local visibility Aug 28, 2026
Showing your service area on the website
Showing a service area on a trade website: zones instead of a rigid boundary, location pages with real content and a travel charge that pre-qualifies enquiries.
15 min read
Local visibility Jul 20, 2026
Finding local search terms that bring work
The business says sanitary installation, the customer types dripping tap. How trade businesses find their real search terms and build service pages that match.
15 min read
Local visibility Jul 13, 2026
Collecting reviews without pressure
When trade businesses should ask for a review, how to phrase it without pressuring anyone, why incentives are delicate and how to reply to criticism in public.
15 min read
Local visibility Jul 10, 2026
Business profile setup for trades: category and area
Setting up a business profile for trade businesses step by step: primary category, service area instead of a shop address, hours, services and photos.
15 min read