Which pages a trade business needs, in what order, and what a visitor wants answered in the first few seconds. This category collects articles on structure: service pages per trade, the service area, the question of showing prices. Alongside them the decisions that stir tempers — build it yourself or have it built, relaunch or keep maintaining. And the technical side, kept brief: most enquiries arise on a phone in the evening, and everything else follows from that.
On this page you will find all posts on the topic “Website and structure”. The newest posts are at the top.
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What property managers check before awarding a job, and how a separate page for commercial clients shows response times, emergency contact and invoice details.
How trade businesses offer maintenance contracts on a dedicated service page: scope, interval, price, term, cancellation and an enquiry with equipment details.
Construction method, span, floor area and assembly lead time: what belongs on a carpentry firm's website so an enquiry arrives ready to work with.
Enquiry emails vanish when sender and domain do not match. What SPF, DKIM and DMARC check, how to run the delivery test and what belongs in maintenance.
One page for twelve services answers every question halfway. When a combined page should become separate service pages, what belongs on them, how many make.
Domain, DNS, hosting, website and email are five contracts with five logins. Who the domain holder is, which deadlines apply to a transfer, and what belongs on.
Files, database, configuration and mailboxes: what belongs in a backup of a trade website, how often it runs and how you can tell that it will really come back.
Where a price on a trade website pre-qualifies enquiries, where it backfires in project work, and how to word a range that stays binding but flexible.
New website, new addresses, no redirects: the costliest relaunch mistake in the trades. What to record beforehand, how to redirect and what to check afterwards.
Enquiries to trade businesses arrive on a phone, on mobile data. What load time costs, the three usual causes and how to test your own site in minutes.
Website builder or agency for a trade website? The honest comparison across 36 months, including your own hours, legal pages and the cost of moving on.
Pricing explained: the one-off build, maintenance, hosting and visibility as separate items, and why a quote without a service schedule cannot be compared.
The four questions a trade business home page has to answer above the fold, why the order in the trades differs from retail, and what has no place there at all.