Skip to content

Blog — Page 4

In short and in plain language

This is page 4 of the posts from our blog. The newer posts are on the pages before.

Each post explains one topic. Below the title there is a short text about it. Click on a post. Then you can read the whole text.

The posts are on more than one page. Below the list you can choose another page.

Trades in practice Aug 24, 2026

Websites for joineries: the picture sells

How a joinery gallery shows bespoke work rather than catalogue goods: material and finish in the caption, price ranges for fitted furniture, measure as sale.

15 min read
Trades in practice Aug 21, 2026

Websites for roofers: storm damage as the trigger

What a roofing website has to do in the first hours after a storm: a damage report with a photo, emergency securing kept apart from repair, and insurance.

15 min read
Trades in practice Aug 19, 2026

Websites for plumbing and heating: heat pumps and bathrooms

An emergency is decided in minutes, a bathroom project over months: how a website for plumbing and heating separates both routes and presents subsidies fairly.

15 min read
Trades in practice Aug 17, 2026

Electrical contractor websites: inspections, solar, charging

Which service pages an electrical contractor actually needs: recurring inspections, charging points, solar with storage, consumer units and call-out service.

15 min read
Operations and staff Aug 14, 2026

Website copy in the trades: what the business supplies

Service limits, service area, job sequence: what only a trade business can supply, how the draft grows out of a recording, and how to spot brochure language.

15 min read

Organising appointment requests via the website

Why a booking calendar with fixed hours rarely works in the trades, and how time windows, callback windows and a stated reason prepare the measuring visit.

15 min read
Law and obligations Aug 10, 2026

What the Accessibility Act means for trades

The German Accessibility Strengthening Act does not cover every business. What section 2 no. 17 and section 3 (3) BFSG actually say, and what stays regardless.

15 min read
Law and obligations Aug 7, 2026

Showing past work without naming clients

The best work sits inside private homes. How a trade business shows projects anonymously, what stays possible without a written release and what does not.

15 min read

Showing prices on a trade website

Where a price on a trade website pre-qualifies enquiries, where it backfires in project work, and how to word a range that stays binding but flexible.

16 min read