In short and in plain language
In winter the heating sometimes stops. Then many people call the heating firm. On the phone, key facts are often missing.
A form on the website can help. First the customer says what does not work. That is the heating, the hot water or both.
Then they copy the code from the display. They take a photo of the plate on the unit. The plate shows which unit it is.
Last, they say when they are easy to reach. The firm then calls back. But it does not promise a fixed time.
If it smells of gas, the form is wrong. Then everyone leaves the house and calls the emergency line from outside.
On the first really cold morning of winter, the phone at a plumbing and heating firm rings before the coffee has finished brewing. “The heating isn’t working”: the office rarely learns more than that from the first call. Which system is in the basement, which fault code is showing, is the hot water cold too, who is at home today? Each of these questions costs a callback, and each callback costs time that is scarce in winter. A dedicated fault report form on the website reverses the order. The customer describes the fault in three short steps, photographs the rating plate and says when they can be reached. The firm calls back once and already knows what it is dealing with. This article shows which questions the form asks, how it is kept apart from the emergency service and from inquiries, which quick checks belong above it and how to word the callback notice without promising a deadline.
Key takeaways
- Over 86 percent of oil heating systems and about 66 percent of gas heating systems without condensing technology were older than 20 years in 2025 (German chimney sweep association). They count as technically outdated; age is not a measure of breakdowns.
- Fault report form, emergency service and inquiry are three separate paths: the emergency service runs by phone, inquiries through the inquiry form, faults at existing customers through a dedicated form with its own address.
- Three steps are enough: what has stopped working, fault code and a photo of the rating plate, then callback number and time window. Tiles instead of free text, tap targets of at least 24 by 24 CSS pixels (WCAG 2.2).
- A photo of the rating plate saves follow-up questions: gas appliances carry the manufacturer, type or serial number, appliance category and nominal supply pressure there (EU Gas Appliances Regulation 2016/426, Annex IV).
- The confirmation page says when the firm usually calls back without committing to a deadline. False statements about customer service are misleading (Section 5 UWG); on frosty days a status notice shows the current workload.
- Four quick checks sit above the form: emergency switch and fuse, system pressure on the gauge, fuel and room controller, reset at most once. If there is a smell of gas, the gas supplier’s emergency line applies, not the form.
Winter starts with follow-up questions
A heating breakdown rarely comes at a convenient time. With a mean temperature of 1.8 degrees Celsius (Deutscher Wetterdienst), winter 2025/26 was milder than the 1961 to 1990 reference period, and yet January was below the long-term temperature level. In Lower Saxony, Wittingen-Vorhop in the district of Gifhorn recorded the state’s lowest value of minus 18.9 degrees Celsius (Deutscher Wetterdienst) on January 11. In weeks like that, customers with cold radiators tend to call in clusters, in our experience, and the reports reach the office as phone calls first.
The first call rarely brings more than the sentence that the heating isn’t working. Then the questions begin: which system is in the basement, what does the display show, is the hot water cold too, will anyone be home when the technician arrives? The call settles some of this, the rest only once the customer has gone down to the basement and calls back. Anyone who handles many such calls on a winter morning has many half-complete records by noon and no plan for the routes.
At the same time, customers expect more availability, not less. In a survey of 504 trade businesses (Bitkom 2025), 85 percent (Bitkom 2025) saw a clear customer wish for constant availability, and 75 percent (Bitkom 2025) named the shortage of skilled workers as a central problem. More phone calls with the same people do not resolve that contradiction. A form that asks the questions in advance shortens every conversation that is still needed. Why firms lose calls before anyone even picks up is covered in the article Why trade businesses lose calls.
Old heating systems, a mixed installed base
How wide the range of systems is that a plumbing and heating firm has to expect in winter is shown by the annual survey of the chimney sweep trade. For 2025 it counts 4.7 million oil boilers and 14.8 million gas-fired systems (German chimney sweep association). Almost 60 percent (German chimney sweep association) of installed gas heating systems had condensing technology. Among the conventional systems without condensing technology, age is high: over 86 percent of oil heating systems and about 66 percent of gas heating systems in this group were older than 20 years in 2025 (German chimney sweep association).
The association puts this into context itself: these systems meet the safety standards but are considered technically outdated. Age therefore says nothing about how often a system breaks down, and the website should not use it to frighten anyone. For the form, something else matters. Behind the sentence “The heating isn’t working” there may be an old oil boiler without a display, a gas boiler with a fault code on its display or a heat pump in a new building.
New construction shifts the picture further. Of the residential buildings completed in 2025, 73.6 percent (Destatis) mainly heat with heat pumps. In the existing stock, gas dominates: 56 percent of dwellings are heated with gas and 19 percent with oil (Destatis, 2022 census), and in Lower Saxony the gas share reaches 72 percent (Destatis, 2022 census). A firm around Hanover or Hildesheim therefore usually serves all three worlds at once, and each has its own fault codes, its own displays and its own rating plates.
| System | What the customer usually sees | What the form needs |
|---|---|---|
| Oil boiler without condensing technology | Fault lamp and reset button, often no plain text | Photo of rating plate and control panel, tank level |
| Gas condensing boiler | Display with fault code | Code exactly as shown, photo of the rating plate |
| Heat pump | Message on the controller or in the manufacturer’s app | Exact wording of the message, photos of indoor and outdoor unit |
| District heating substation | No burner, controller with display | Photo of the substation and whether neighbors are affected |
This variety is the reason why a general contact form is poorly suited to faults. A field labeled “Your message” invites people to write down the sentence from the phone once again. What is changing in heating law and in the installed base, and which pages a plumbing and heating website should therefore adapt, is covered in the article on the new heating law.
Fault, emergency, inquiry: three paths
Many plumbing and heating websites have exactly one form, and it is supposed to do everything: request a new heating system, book maintenance, report a burst pipe. A fault at an existing customer fits none of these roles. It is not an emergency in the narrow sense if the house is still warm or only the hot water is missing, but it is not an inquiry that can wait until next week either. It therefore needs a path of its own with its own address, such as /customer-service/, which is visible in the menu and on the homepage during the heating season.
| Path | What for | Channel | What the customer expects |
|---|---|---|---|
| Emergency service | Water is leaking, the house is cooling down in frost, it cannot wait | Phone at the stated times | that someone picks up |
| Fault report form | Heating or hot water faulty, existing customer, a callback is enough | Form in three steps | a callback with a proposed appointment |
| Inquiry | New system, conversion, quote | Inquiry form | a quote or a site visit |
| Maintenance | Appointment for regular maintenance | Maintenance form or contract | a proposed appointment |
The emergency service stays on the phone. How it can be found on the website, with phone number, time windows, pricing rule and the steps to take before calling, is described in the article Presenting the emergency service online. The fault report form complements it for all cases in which the customer can say: it is cold, but there is no smell of gas and no water is leaking. General inquiries follow their own rules, described in the article on the trade inquiry form, and maintenance customers get a form of their own with system data.
A smell of gas is not a case for the form
Step 1: What has stopped working?
The first step sorts how urgent the case is, using two large tiles instead of a text field: heating or hot water, with the option to choose both. A second question follows with two answers: completely off or only partly. “Partly” covers the cases in which individual radiators stay cold, only one floor gets warm or the water only comes lukewarm. Anyone who selects “heating completely off” sees a note about the emergency service directly below, in case the house is already cooling down noticeably.
The tiles are operated with a thumb on a phone, often in the basement and with cold hands. The accessibility guidelines for web content require tap targets of at least 24 by 24 CSS pixels (WCAG 2.2); a tile for this step may well be a multiple of that. Each tile carries text and a symbol so that the selection does not depend on color alone, and the selected tile shows its state clearly.
In the same step the form clarifies who is reporting. For owners this is simple. In rented apartments the tenant has to notify the landlord of a defect without undue delay (Section 536c BGB), and the party placing the order and receiving the invoice is often the property manager. A choice of “owner, tenant or property manager” with a field for the management company saves the later question of who pays. How property managers are addressed as clients is covered in the article Property managers as clients.
Step 2: Fault code and rating plate
The second step collects the details that would otherwise trigger the second call. First the fault code: a short text field with a note to copy the code exactly as it appears on the display, including letters, dots and spaces. Manufacturers use their own schemes, and a wrongly copied letter leads to the wrong parts list. If there is no display but only a fault lamp, that is an answer too: the field gets the option “No code, lamp only”.
Then the photo. A file upload field with the attribute capture="environment" asks the browser to open the rear camera directly (W3C HTML Media Capture). Where the browser does not support this, the usual file picker opens. Two pictures are requested: the rating plate and the control panel with the current display. The rating plate usually sits behind a flap or on the side of the unit, and exactly that belongs as a sentence next to the button, ideally with a small sketch.
<label for="rating-plate">Photo of the rating plate</label>
<input id="rating-plate" name="rating-plate" type="file"
accept="image/*" capture="environment"
aria-describedby="rating-plate-help">
<p id="rating-plate-help">The plate usually sits behind the front flap.</p>Why the rating plate saves so much becomes clear from European law. Gas appliances under the Gas Appliances Regulation carry the manufacturer, the type or a serial number, the appliance category and the nominal supply pressure on the appliance or its data plate (EU Gas Appliances Regulation 2016/426, Annex IV). With a legible photo, the firm knows before setting off which unit is installed and can check whether suitable parts are in the van. Heat pumps and oil boilers are subject to other rules, but the principle stays the same: the plate identifies the unit. How a short help text at the field explains why the firm needs a piece of information is shown in the article Asbestos suspicion: the construction year belongs in the inquiry form.
Fault code
Short text field, code as shown on the display, with the option “No code, lamp only” for units without a display.
Rating plate
Photo via the phone camera, with a note on where the plate sits and a sentence that only the unit should be visible.
Display
A second photo of the control panel or controller so the firm sees code, symbols and operating mode in context.
System pressure
A choice of whether the needle is in the marked range, below it or cannot be read. No numbers the customer has to interpret.
Fuel
For oil, the question about the tank level; for gas, whether other gas appliances in the house work. Both narrow down the cause quickly.
Customer number
Optional, from the maintenance sticker or the last invoice. It links the report to the system file at the firm.
Step 3: Callback and availability
The third step asks how and when the firm can reach the customer. The callback number is a field of type tel with autocomplete="tel" so that the phone suggests its own number; the guidelines require that the purpose of such fields can be determined programmatically (WCAG 2.2). Time windows follow as a choice, such as morning, midday or afternoon, plus an option for “any time”. People who work during the day can thus indicate that a call only makes sense in the late afternoon instead of missing several calls.
For the visit itself, this step asks about access: is someone at home, does a neighbor have a key, is there a note on how to reach the boiler room? A free field for anything special is enough. The form does not ask for health information. Anyone who thinks the matter is particularly urgent writes that in their own words, and the firm decides during the callback.
At the end comes a summary of all details before sending, with the option to go back a step without losing entries. After sending, the page confirms receipt and sends the same summary by email. For that email not to land in spam, sending needs a clean sender configuration, as described in the article Why trade inquiry emails end up in spam.
The callback notice, without a deadline
The most important line on the confirmation page is the one every customer looks for first: when will someone get in touch? A fixed deadline such as “callback within two hours” sounds good and often cannot be kept on a frosty morning. Customer service is one of the essential characteristics of a service, and false or deceptive statements about it are misleading (Section 5 UWG). A better notice describes how the firm works instead of promising a result.
Sample text for the confirmation page
This notice names no time of day, but it says when reports are read and by which rule callbacks are made. It is complemented by a status notice that the office should be able to switch on and off itself, for example “High workload due to frost, callbacks today from the afternoon”. Such a notice comes across as more honest than any fixed promise, and it spares the office the calls that only ask whether the report has arrived.
Quick checks: pressure, fuse, emergency switch
Some faults resolve themselves before anyone sets off. That is why four short checks that any customer can do without tools sit above the form, not below it. They do not replace troubleshooting and do not ask anyone to open the unit. The steps for water damage, main stopcock and fuse, are already on the emergency service page, as described in the article Presenting the emergency service online. This is about what additionally matters for heating.
Emergency switch and fuse
The heating emergency switch is usually outside next to the door to the boiler room and looks like a light switch. If it is off, switch it on. Then check in the fuse box whether the fuse for the heating has tripped.
Read the system pressure
The pressure gauge on the system shows the pressure. If the needle is below the range the firm marked during maintenance, that goes into the form. Refill only if the firm has shown how.
Fuel and controller
For oil, look at the tank level; for gas, check whether other gas appliances work. On the room controller, check batteries, time and operating mode, such as summer mode or vacation.
Reset once
If the display shows a fault, press the reset button at most once, as described in the operating manual. If the system goes back into fault, do not repeat it, but note the code and report it.
The heating emergency switch is usually outside next to the door to the boiler room and looks like a light switch. If it is off, switch it on. Then check in the fuse box whether the fuse for the heating has tripped.
The pressure gauge on the system shows the pressure. If the needle is below the range the firm marked during maintenance, that goes into the form. Refill only if the firm has shown how.
For oil, look at the tank level; for gas, check whether other gas appliances work. On the room controller, check batteries, time and operating mode, such as summer mode or vacation.
If the display shows a fault, press the reset button at most once, as described in the operating manual. If the system goes back into fault, do not repeat it, but note the code and report it.
Each check gets a counterpart in the form, such as “Emergency switch checked: yes or no”. That way the firm knows what has already been tried. If there is a smell of gas, none of these tips apply, and the notice above the form stands. The firm agrees the wording of the tips with its technicians, because they know their customers’ systems and know what a layperson can safely do.
Data protection: ask only what the fault needs
A fault report form processes names, addresses, phone numbers and photos from the home. The legal basis is usually the performance of the contract or pre-contractual steps taken at the customer’s request (Art. 6(1)(b) GDPR); separate consent is generally not needed for this. The data must, however, be limited to what is necessary (Art. 5(1)(c) GDPR). For the photos, this means: the note next to the button explicitly asks for a picture of the unit, not of the room.
In addition, there is a deletion period for reports that do not lead to an order, and a clear place of storage. The report belongs in the firm’s order or ticket system, not in a private mailbox or a messenger on the work phone. What else applies to the legal basis of forms in the trades is summarized in the article on the inquiry form.
From the form to dispatch
A form is only as good as the message that arrives at the firm. Digital channels are already part of everyday work at many firms: 62 percent (Bitkom 2025) use messenger services for internal or external communication, and 48 percent (Bitkom 2025) offer online appointment booking. So the channel is there. A fault report by messenger, however, arrives as loose text with a photo out of context, and the decisive details are often missing.
The email from the fault report form, by contrast, has a fixed structure. The subject line contains the type of fault, the location and the time window, for example “Fault: heating completely off, Sarstedt, callback in the morning”. At the top of the body are the answers from the first step, below them the fault code, pressure and the checks performed, then contact and access, and at the very bottom the photos as attachments. This way the office can sort without opening every report, and the technician reads on the phone within seconds what to expect.
- Type of fault: heating, hot water or both, completely off or partly
- Fault code as entered or the note “lamp only”
- System pressure and the four quick checks with yes or no
- Callback number, time window and notes on access
- Owner, tenant or property manager with billing address
- Photos of rating plate and display as attachments
Firms that use order management software able to import emails set up the fields so that they can be mapped. Firms working with a shared mailbox set up a rule that sorts fault reports into a folder of their own. In both cases every report gets a reply, even if it only says that the appointment is on the next working day.
Set up the page before the heating season
A fault report form built in December comes too late for the first cold days. The right time is the fall, before heating systems start up everywhere. That leaves time to test the form with real customers and real phones, adjust the email to the office and agree the callback notice within the team.
- Settle the content: time windows for callbacks, wording of the quick checks, rule for tenants and property managers, deletion period.
- Build the form: three steps, tiles, camera, summary, confirmation page and structured email.
- Test: with several phones, in the basement with a weak signal, with large photos and with the keyboard.
- Make it visible: menu entry, notice on the homepage during the heating season, link from the emergency service page.
- Sticker at the system: at the next maintenance visit, put a sticker with phone number, short address and QR code next to the system.
The sticker is often underestimated. Someone standing in front of their system during a fault does not look for the website, but for a phone number. If the number and the address of the form are right at the unit, the report ends up where it belongs. How maintenance customers are won and looked after through the website is covered in the article Offering maintenance contracts. And because the form is often opened in a basement with a weak signal, every second of load time counts, more on that in the article Load time on mobile.
What the implementation costs
A three-step fault report form with photo upload, summary, confirmation page and structured email is a manageable building block. On a new website it can be planned in from the start; what else a website for plumbing and heating firms needs is covered in the section Web design for plumbing and heating. With us, a new website costs from 1,490 euros net at a fixed price. On an existing website, the form comes with a relaunch from 2,900 euros net or as a separate job by arrangement.
After that, the form has to arrive. Website maintenance from 49 euros per month net, cancelable monthly and with no minimum term, includes a monthly test submission of the form to the firm’s address, and small changes such as a new status notice or changed time windows are included up to half an hour per month. All prices are net, prices as of September 2026; the overview is on the pricing page.
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