Laws, courts and authorities
consent
In short and in plain language
Consent is a clear yes that a person gives freely.
For example, they agree that their data may be used. Or they agree to get adverts.
On websites it matters when the site counts visitors. It also matters for content from other providers and for adverts by email.
A person can take back their consent at any time.
Definition
A person's voluntary and clear agreement, for example to the processing of their data or to receiving advertising. On websites it matters for visitor measurement, embedded third-party content and marketing emails. It can be withdrawn at any time.