Being found in your own catchment area
What is the point of a page per town?
In short and in plain language
Do you work in more than one town? Then a page for each town can help.
But the page must really say something about your work there. For example jobs, how to get to you and who to ask.
Empty pages where only the town name is swapped do not help. The towns we cover are listed under regions.
Answer
If you work across several towns, a page that genuinely says something about the work there wins: projects, how to reach you, who to ask for. Empty town pages with the name swapped out achieve nothing and tend to backfire. The towns we cover are listed under regions.