Process: from the first question to going live
Do we have to write the copy ourselves?
In short and in plain language
No, we write the copy for you. We base it on our conversation and your material.
You check that the details are right. After all, you know your trade.
We use the words your customers use.
Answer
No. We write the drafts based on the first conversation and your existing material. You correct the technical substance, because you know what your trade can do and where it stops. We keep the wording your customers use, not the wording from the standard.